Welcome

This type of welcome email is similar to the discount code above in the sense that it gives the user a tangible reward for signing up. But in this case, the user can immediately download the freebie, providing instant gratification. 

This creates an immediate sense of value and shows the reader that it’s worth opening your emails, especially if they weren’t expecting the freebie or if the freebie was really helpful to them. If you can check both of these boxes, users will likely open future emails from you because of FOMO (fear of missing out)—a powerful tool in a crowded inbox.